AI experiments with impact at ICAx
Emma Lindahl from ICAx shares how one of the Nordics’ largest retailers is building its future through fast, purposeful AI experimentation. This on-demand session explores ICAx’s approach to turning learning into a business advantage.
Inside ICAx: How Emma Lindahl leads AI innovation through rapid experimentation
What do you get when you combine startup speed with enterprise scale? At ICAx, the innovation lab of ICA Gruppen, it means building fast, learning faster, and scaling only what works.
Emma Lindahl shares how her team applies lean startup principles to AI innovation, treating learning as a survival strategy. You’ll hear how ICAx prototypes AI use cases with minimal effort, verifies them with real user feedback, and only then considers scaling them across the organization.
The session offers practical insight into the experimentation mindset needed to turn AI from buzzword to real-world business value, especially within large, complex environments like retail.